Trakker aim is simple; to continue to provide a range of angling products that are innovative in design, stylish and value for money. Making ideas a reality - design. Turning a great idea into an amazing product involves planning and consideration. All our products are designed to work hard, contain many additional features and look the business. Get the basics right – materials. All our products are made from the finest materials and are built to last – an edge in identifying a serious angler over a mere hobbyist. It’s true that you get what you pay for and a cheaper product will no doubt be made from inferior grade materials and components. We’ll leave those to our competitors. Invest in the best – value for money. Is it more cost effective to pay less and renew more often over time? This question has a simple answer. Trakker Products are designed with whole life use in mind and we know that the extra investment you make at day one can be measured in the use over time and even in the value on resale. Keep on keeping on - research and development. You cannot underestimate the effect on the research and development of new products and the continual programme of improvements on existing ranges that 25 years worth of carp angling experience has. Trakker Products invest heavily in live trialling in all weather conditions to ensure our products don’t let you down. Every part of every product is stringently reviewed, either as new materials come onto the market or in reaction to changing requirements identified by the Trakker team and by you, the serious angler.