The Air Arms story began back in 1983, when company founder, Bob Nicholls, and
his General Manager, Colin King, were joined by Bill Sanders in the role of
Sales and Marketing Manager. At the time, neither airguns themselves or the
industry that produced them could be described as ‘hi-tech’, but this was about
to change, and Air Arms would lead the way. In 1988, the decision was made to
produce a pre-charged pneumatic rifle, and with the success of that decision,
the company made another one — it would invest in Computer Numerically
Controlled production machinery.
By the mid- 1990s, Air Arms had fully embraced the tremendous advantages of CNC
production technology, expanding and refining its range of pre-charged and
spring-piston air rifles, and entering an enduring UK distribution partnership
with John Rothery Wholesale. World class consultants, such as Ken Turner and
Nick Jenkinson provided further expertise and creativity, and as product quality
continued to rise, the sales of Air Arms rifles rose alongside it. By the time
the world awoke to a New Millennium, the vision, expertise and countless hours
of hard work invested by Bob Nicholls, Colin King, Bill Sanders and their staff,
had taken Air Arms to the top, where it’s remained ever since.
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